Monday, August 17, 2015

Everything is everywhere...

If any of you watch the show "Ballers" with Dwayne Johnson you know the phrase, "everything is everything".

Well right now everything is everywhere. This last year of dealing with this film that has consumed my life has really changed a lot of things, and is about to change the again.

The constant with the job I am doing (Executive Producing) is that we seem to get no where but "good things are happening". It is an experience that is filled with more duality then I had ever thought possible.

I have a Jr. Partnership in a company that I started with three other guys, I am the youngest person in the company but the one who created it. I have the most film experience but the least business compared to my partners who at one point all worked in High finance or dealt with many millions of dollars in jobs they had in the past.

The director of the show has more experience than me but I have to fight for him to stay attached to a project he created. We have multiple mulit-million dollar investment options that save guard a film investment and match fund investments. But we can't get enough to film this movie.

Get an actor and that gets you money.

Get money and that gets you an actor.

Get money and an actor and maybe you can get distribution.

These classic "cart before the horse" cycles of insanity that I am told are apart of the business are possible the most frustrating thing in the business besides dealing with investors.

Here is how an investor situation typically goes:

1.One of our guys gets a lead,
2. Then the lead person takes us to a lead who is the money. Typically the first lead is to a connecting person not a person who signs a check (this by the way can take weeks to figure out, be bold ask right away, otherwise you can waste weeks/months on this)
NEVER ASSUME THE LEAD IS THE MONEY!!!! Always find out ASAP who is actually going to drop the cash. What you find out is that there are lots of folks with money who are surrounded by people trying to sell there money for them that they don't know are doing that.
3. When we finally get to the actual money and actually pitch they say, "Great let me ________ this and well talk." (the blank is for the worlds ;"Digest, muddle over, think about, download, obsorb, etc")
4. Our guy who is contacts with the lead, plays phone tag with the lead about contacting the money and months fall off the calender.

Everything is everywhere, this means that at any moment one of these people we could work with could call us and change all our lives forever. Until then, we are nowhere, we have no money, the time table of not working to "work" on getting money has run out. It can no longer be a full time job.

It's all possible still, we have the attorneys we have the project, the talent, we even have the lights, it's just not the money...but we could.

Anyway, the cycle is starting again with another investor on Thursday, one of our partners comes back from China on Thursday so maybe this week something will happen that won't lead to another cycle of waiting and no real results.

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